Pizza Hut dismisses rumour of name change
Pizza Hut, one of the world’s largest pizza chains, has rejected suggestions that they were contemplating a name change to “The Hut”.
The company did introduce a brief name change in the US recently to promote their new pasta range but beyond the “Pasta Hut” campaign there appears no desire to alter the name.
“Pizza Hut is not changing its name,” Brian Niccol, CMO of Pizza Hut, advised. “We are proud of our name and heritage and will continue to be Pizza Hut. We do use ‘The Hut’ in some of our marketing efforts.”
“The Hut” has come about through marketing campaigns designed to tie the company more closely to the younger (texting) generation.