Shoppers unconvinced about the impact of their ethical shopping choices
- December 18, 2009
- James Ferre
British research has discovered that food and grocery shoppers are not yet confident they can make a sustained difference through their shopping choices.
When asked what they feel they can positively influence, shoppers told food and grocery experts IGD:
personal health - 57%
British farmers - 41%
the local economy - 38%
the way animals are treated - 38%
farmers and workers in poorer nations - 26%
the environment - 23%
sustainable fishing - 17%
global warming - 11%
“At the moment the environment and global warming do not feature high up in the list of areas that shoppers feel they can influence through their purchase decisions,” Joanne Denney-Finch, chief executive, IGD, said. “This is an area that many companies are working on to make environmental choices clearer and simpler in the future.”
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