Australians abandon cooking for take-away
More than ever, Australians are reaching for the takeaway menu instead of the fridge door. Figures from the Australian Bureau of Statistics show a consistent growth in the Cafes, Restaurants and Takeaway Food services category over the last three months; December’s figures show a record turnover of $2.9 billion dollars, an increase of 3.9%.
Despite an increase in the purchase of household cooking items, believed to be sparked by the widespread popularity of TV cooking shows, it seems Australians are less and less interested in actually cooking. Speculation on the reason for the industry’s growth is widespread: financial concerns have been cited, and increased convenience may be a factor, with Domino’s Pizza’s new iPhone application generating $2 million in sales alone. Ironically, TV cooking shows may themselves be a reason, portraying every meal as a mouthwatering delight that home cooks cannot live up to.
With today’s announcement by Domino’s of its 39.2% increase in first half net profit, bringing in a total of $8.745 million, it seems that Australia is becoming a fast-food nation. CEO Don Meij said the company’s ability to adapt its products and pricing in light of the financial constraints on its customers had reaped dividends. “There are some brands that haven’t adapted to the tough economic times, but generally there has been an increase and people are also starting to return to the cafes and restaurants that they deserted earlier in the year.”