Conditions couldn’t be riper for Amazon arrival, Roy Morgan Research
Roy Morgan Research has said “conditions couldn’t be riper” for Amazon to increase its presence in Australia through an online shopping platform, like its ‘AmzonFresh’ grocery service.
According to Roy Morgan Research, 2.1 million Australians are now purchasing food or beverages online once a month. This is a significant increase on the 1.2 million doing so in 2013.
Australians are now also purchasing more fashion items, entertainment, electronics and health and beauty products online, when compared to 2013 figures.
Online shopping product categories purchased in average four weeks: 2013 vs 2016
Source: Roy Morgan Single Source (Australia), Jan-Dec 2013 (n=18,576) and Jan-Dec 2016 (n=14,330).
Online shopping still the domain of the tech savvy
Despite online shopping increasing among all types of Australians, Roy Morgan Research has warned it is still mainly done by those who adopt technology quickly.
“Early adopters” do 30 per cent of Australia’s online shopping says Roy Morgan Research.
Norman Morris, Industry Communications Director at Roy Morgan Research said Australians cannot get enough of online shopping.
“In any given four-week period, more and more of us are purchasing products as diverse as clothing, food, reading matter, health and beauty products, furniture, and electronics via the internet,” Morris said.
“While just over 540,000 Aussies currently make a purchase on Amazon in an average four weeks, this will almost certainly rise once the US e-commerce colossus launches its Australian operations and rolls out its local offerings,” he stated.
- AmazonFreshsignal of entry to Australia
- Woolworths prepares forAmazon grocery invasion
- Amazon Fresh– shaking up the retail food sector in the US & UK
- Amazonexpected to open convenience stores
A number of agriculture and farming representative groups have today expressed disappointment over t...
The Australian Federal Court has allowed businessman Dick Smith to continue selling his OzEmite yeas...
Woolworths is once again updating its loyalty program after receiving further complaint about its re...
Chinese consumer markets for Western-style cakes and cake mixes are still in their infancy, yet earl...
Coca-Cola South Pacific has launched its summer marketing campaign for its Powerade sports drink.
Vegetarian diets are almost twice as effective at helping you lose weight a study has found.
Animal rights advocacy group PETA has named Jetstar the ‘Most Vegan-Friendly Airline’.
In news reminiscent of Woolworths’ Masters home improvement venture, Wesfarmers has reported it will...