David Jones and Byron Cookie charity cookie partnership
David Jones Ambassador, Adam Goodes, with children benefiting from the ALNF Literacy Program
David Jones is collaborating with the Byron Bay Cookie Company to launch a cookie to raise funds for the Australian Literacy and Numeracy Foundation (ALNF).
The Choc Chunk Charity Cookie will be sold at every David Jones retail outlet with $2 from every purchase going to fund ALNF, an indigenous literacy program.
During the campaign, David Jones will also donate 10 per cent from every book purchase to ALNF.
David Jones Chief Operating Officer, David Thomas, said indigenous children are three times less likely to meet the minimum literacy and numeracy standards.
“Through our partnership with the Byron Bay Cookie Company we can raise additional funds central to sustaining the Australian Literacy and Numeracy Foundation literacy programs, whilst giving our customers a gratifying way to support the cause,” Thomas said.
Part-owner of the Byron Bay Cookie Company, Bill Quayle, said every child has the right to read and learn.
“We encourage everyone to get behind this great cause, something as simple as a $3 cookie can change the lives of many,” he said.
The Australian Literacy and Numeracy Foundation was founded in 1999 by Mary Ruth Mendel and Kim Kelly.
The ALNF is dedicated to raising language, literacy, and numeracy standards in Australia. The organisation raises funds to develop, implement and sustain programs that support and up-skill more than 2,400 adults to help approximately 10,000 children in New South Wales, Queensland, Northern Territory, South Australia and Victoria.
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