Fast facts: Latest snapshot of alcohol market
MORE than half the dollars spent on packaged alcohol go through the Woolworths Group.
Of the $15.5 billion dollar alcohol market in Australia, nearly 75 per cent is purchased in supermarkets.
Woolworths Group holds 50.1 per cent of the total amount spent on packaged alcoholic beverages in an average week.
These are the latest figures from the Roy Morgan Alcohol Retail Currency Report. The report is based on in-depth personal interviews with 3,650 Australians who have recently bought packaged alcohol.
- 75% purchased alcohol from a supermarket group (includes all supermarket and grocery stores plus the stand alone retailers owned by the supermarket groups such as Dan Murphy’s, BWS, LiquorLand, First Choice and Vintage Cellars)
- 11% purchased from a Hotel Bottle Shop (such as Bottlemart, The Bottle-O, Thirsty Camel, or Duncan’s Bottle Shop)
- 10% bought from an independent retailer
- 4% bought from a Wine Club, and 0.4% bought from duty free
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