In the wake of concerns about the waste created by ‘buy-one-get-one-free’ offers (BOGOFs), UK retailer Sainsbury’s has introduced a new, but similar offer, to tackle such concerns. The ‘buy now free next time’ deal allows customers to get the product free next time they are in store and it will be initially offered on nappies and baguettes. “Following feedback from our customers, we learnt that whilst ‘buy one get one free’ promotional offers on nappies... ...Read more »

Tesco has launched a different kind of bogof promotion in its latest bid to help UK consumers lower their carbon footprint. The UK’s largest retailer said that shoppers would see “Buy One Get One Free – Later” offers in its stores. The promotion is designed to allow consumers to pick up their free product “when they need it” and help keep waste down, Tesco claimed. The offer was unveiled as Tesco chief executive Sir Terry Leahy said the retailer would look to reduce... ...Read more »