The Vegemite cream cheese spin-off has yet to hit shelves under its new name almost two months after the public voted to name the product Cheesybite, but Kraft has dismissed claims that slow sales are to blame. Kraft initially saw strong sales from their spin-off when it was branded ‘Vegemite Name Me’ as part of a competition to come up with a suitable name. Indeed, almost 3 million jars were sold in its first two and a half months. The competition led to the initial choice of iSnack... ...Read more »

Kraft Foods is confident that their turnaround strategy will position them for strong growth in coming years, with or without Cadbury. The maker of Oreo and Vegemite began a corporate overhaul soon after the appointment of Chief Executive Irene Rosenfeld in 2006. This has seen a renewed focus on key markets and a pruning of underperforming brands. And Ms Rosenfeld is adamant that the strategies put in place are working and will see them make ground on their competitors. “We’re now poised... ...Read more »