The 2010 Nielsen Convenience and Impulse Report suggests a ‘softened’ convenience and impulse market, with a modest sales growth of 3.3%, and sales down by 0.5% from the quarter to the same period last year. “While the usual suspects including carbonated beverages, ice cream, snack foods, cigarettes, cereals and nutritious snacks continued to perform well, the growth for these categories were off-set by major declines in communications, magazines/newspapers and fruit juices and... ...Read more »

The average Australian shopper buys more items in a supermarket visit than they intend and more than three in four use credit cards or EFTPOS to pay for the extras, new research has discovered. The second phase of the ‘How we really shop research’ – commissioned by out-of-home media specialist oOh!media – reveals that the average shopper purchases 8.9 additional items than they had on their shopping list when they do their grocery shopping. General Manager Strategy at oOh!media,... ...Read more »