The average Australian shopper buys more items in a supermarket visit than they intend and more than three in four use credit cards or EFTPOS to pay for the extras, new research has discovered. The second phase of the ‘How we really shop research’ - commissioned by out-of-home media specialist oOh!media - reveals that the average shopper purchases 8.9 additional items than they had on their shopping list when they do their grocery shopping. General Manager Strategy at oOh!media, Kelly... ...Read more »

In-store brand decisions take the average shopper just 2.3 seconds, according to research from America, with over 90 per cent of shoppers making at least one unplanned purchase on their shopping trip. Curt Johnson, Senior Vice-President for the consumer industries division of retail consultants Miller Zell, believed the findings of recent tracking of 1,000 shoppers were unexpected. “We were surprised,” he told Marketing Daily. “Because while we’ve been hearing so much lately... ...Read more »

The majority of shopper purchasing decisions are made in the supermarket, according to new research from Germany. Just below 70% of purchasing decisions are made at the point of sale (POS) itself, and the brand strength has considerable influence over whether or not a product makes it into a customer’s shopping trolley. The GfK Store Effect fast-moving consumer goods survey, in which GfK Marktforschung carried out around 800 interviews at its test market MarketingLab, solidified a theory that... ...Read more »