The world’s most valuable soft drinks brands, Canadean
The value of the global soft drink market increased by less than 2 per cent in 2013 to US$937billion, but there are some key brands to watch, according...
Coke and Monster announce $2 billion long-term partnership
Global beverage giant the Coca-Cola Company and energy drink company Monster Beverage Corporation (Monster) have announced plans for a long-term...
In the interests of securing an assured supply, it seems big food businesses globally could be moving towards vertical supply chain ownership models, with the US-based Coca-Cola Company recently announcing...
2011 can be a profitable year for consumer packaged goods brands but they must learn from 2010’s successes and failures. Research by Datamonitor identifies these successes and failures and the key...
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