Supermarket group Woolworths Ltd plans to ramp up its investment in price in order to drive sales volumes.In its earnings release on Friday (26 February), Woolworths posted a 6% increase in half-year revenues to A$27.2bn due to rising own-brand sales and lower prices. During the half, Woolworths spent A$120m on lowering prices on 3,500 grocery items, cuts that came on top of the retailer’s programme of weekly promotions, CEO Michael Luscombe revealed during a presentation to analysts. However,... ...Read more »