Decisions by manufacturers to shrink product sizes in order to prevent price hikes have disappointed consumers, who instead seek larger package sizes with lower cost per serving. In more positive news for many manufacturers, though, the recent surge in private label sales in America has, contrary to popular belief, not been driven by national brand abandonment, according to The Nielsen Company. Private label Supermarkets across the western world are embracing private labels, with reports that consumers... ...Read more »
Woolworths has today announced that rumours of a change to their logo and a banishing of the Safeway name are accurate, but the “Fresh Food People” slogan is set to remain a key focus of their promotions. Twenty one years after the introduction of “The Fresh Food People”, the company will introduce a new logo which resembles a peeling apple in the shape of a W. The new branding was created by Hans Hulsbosch of the Hulsbosch Agency who recently updated the iconic Qantas kangaroo. It... ...Read more »
Woolworths has decided to banish the Safeway brand name 23 years after purchasing Safeway supermarkets in Australia, according to a report in Melbourne newspaper The Age. US retailer Safeway entered the Australian market 45 years ago and their store numbers swelled to over 100 before Woolworths acquired Safeway Australia in 1985. Woolworths decided to re-name the NSW and Queensland stores but stuck with ‘Safeway’* throughout Victoria. Since then Safeway and Woolworths have essentially... ...Read more »
The battle between national brands and private labels is heating up in America with supermarket chain Publix launching a promotional campaign pitting their home brands against national brands in a ploy designed to highlight the quality of their private labels. Safeway, meanwhile, has sought to take private label products to the next level by selling their own brands to competitors. Publix, the largest employee-owned supermarket chain in the US, will offer customers a free private label product when... ...Read more »