Captain’s Table extends brand with launch of new dip range

Posted by Daniel Palmer on 20th October 2008

Captain’s Table is expanding its product offering with a new range of premium dips, the brand’s first venture beyond its iconic water crackers.

The move into a ‘complementary’ product category appears a suitable extension for the brand, which was first launched in 1982.

“Australians have enjoyed Captain’s Table crackers for over 20 years. The brand extension is a logical step forward and the delicious range of premium dips has been inspired by some of the world’s most exotic destinations,” Greta Cooper, Captain’s Table spokesperson, said.

Captain’s Table dips will launch with four variants, all with a strong ethnic feel and influences from Morocco, Greece, the Middle East and Lebanon.

The Captain’s Table dip range includes:
· Lebanese Labne Dip – subtle flavours of yogurt and garlic.
· Moroccan Harissa Dip – spicy North African dip of capsicum, cumin, chilli and paprika.
· Greek Spinach and Feta Dip – creamy dip of spinach and feta.
· Middle Eastern Olive Hummus – olives and hummus mingled perfectly with a hint of chilli.

To support the launch, Captain’s Table dips has sponsored ‘A Day on The Green’ – a series of outdoor concert events staged at wineries around Australia.  ‘A Day on The Green’ combines quality music with fine food, wine and spectacular locations.

The sponsorship, which will also involve extensive sampling and an experiential marketing program, will take the new Captain’s Table dips to some of Australia’s most beautiful vineyards including Rochford Wines in the Yarra Valley (VIC), Sirromet Wines, Mount Cotton (QLD) and Bimbadgen Estate in the Hunter Valley (NSW).