Heinz tops American consumer satisfaction list

Posted by Editorial on 19th November 2008

The H. J. Heinz Company has achieved the highest consumer satisfaction rating of any company in the food manufacturing sector, according to the University of Michigan’s American Customer Satisfaction Index (ACSI). This represents the ninth year that Heinz has been the index’s top-rated food company in the study.
The American Customer Satisfaction Index is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. It is updated each quarter with new measures for different sectors of the economy replacing data from the prior year. The overall ACSI score for a given quarter factors in scores from about 200 companies in 43 industries and from government agencies over the previous four quarters.

“Consumers love the Heinz brand and we plan to continue providing consumers with new reasons to try our foods as we innovate in terms of taste, nutrition, affordability and convenience,” William R. Johnson, Heinz Chairman, President and CEO, advised.

The index is produced by the University of Michigan’s Ross School of Business in partnership with the American Society for Quality (ASQ) and CFI Group, and is supported in part by ForeSee Results, corporate sponsor for the e-commerce and e-business measurements.