Aussie consumers to be able to purchase pizza via TV remote

Posted by Daniel Palmer on 3rd December 2008

Tech-savvy pizza lovers will soon be able to order through their television with a touch of a button, with Dominos’ Pizza partnering with Hybrid TV, the exclusive licensee for TiVo in Australia, to make it even easier for Australians to order pizza.

Launching in 2009, TiVo viewers will be able to look at the Domino’s Pizza menu through their TV, place an order and have it delivered directly to their door, an experience that pushes the boundaries of traditional ordering, according to Domino’s CEO Don Meij.

“Convenience is a critical motivator behind Australians choosing to order a pizza. As Australia’s largest pizza company we are constantly looking for innovative platforms to make it easier and quicker for customer to order from us,” he advised. “Pizza and TV go hand in hand. The TiVo media device combines great television and movies and we are proud to play a role in kicking off transactional services.”

Domino’s has been keen to use technology to generate greater interest and offer greater convenience for consumers. The trend toward convenience has been strengthening since the turn of the century and has helped ensure the launch of online ordering prove popular. “Following the success of our online ordering, which is now more than 14% of sales, we’ve found consumers want to be able to order pizza their own way and in their own time,” Mr Meij noted.

Hybrid TV CEO, Robbee Minicola said the Domino’s partnership was just the start of TiVo’s expansion into services and broadband content and indicated the changing influence and possibilities of technology. “The new Domino’s service coming in 2009 is an outstanding example of how the TV is developing beyond one-way entertainment and moving into transactional service delivery,” he said.