New initiative invites UK grocery shoppers to limit environmental impact

Posted by Editorial on 7th January 2009

British supermarket chain Waitrose are inviting to combine penny saving and healthy New Year’s resolutions with a new green shopping initiative.

The supermarket is encouraging its customers to cycle to stores as an alternative to using cars by loaning cycle trailers.

During January and February, 21 branches across the England are introducing cycle trailers, which will allow customers to transport their shopping home using pedal power.

Equipped with large canvas shopping bags, the trailers are loaned out for a day free of charge to any Waitrose customers who wish to use them.


“January is the time that many people are setting themselves targets for the New Year such as getting fit through doing more exercise. Our cycle trailers are an excellent way of helping our customers stay healthy and has the additional bonus of being able to play a positive role in the environment in 2009,” Waitrose Assistant Project Manager, Nicky Snelgrove said. “By introducing the cycle trailers into more of our branches we hope to encourage shoppers to think about using alternative methods of transport. We’re confident they will be well received… Shoppers using the trailers will probably get their food home quicker than most, not to mention saving fuel and transport costs!”

When a customer registers for the scheme at a shop’s Welcome Desk a special bracket will be attached beneath their bicycle saddle, allowing them to clip the trailer onto their bike.

Shoppers can reserve their trailer before they start to shop and collect it before leaving the branch. Waitrose branches also have designated cycle spaces, either directly outside the shop or close by, for customers to park their bikes while carrying out their shopping.

The cycle trailers will be a permanent initiative at the branches to allow shoppers to use this bespoke service all year-round, the supermarket chain added.