Australian food exporters sense opportunity in Middle East

Posted by Isobel Drake on 19th January 2009

Food-lovers across the Middle East may soon be able to enjoy more high quality Australian made and grown foods, as some of Australia’s leading food processors and growers are exhibiting at this year’s Gulfood (held on 23-26 February, 2009) – offering buyers a wide range of exciting new products from Down Under.

This year buyers are encouraged to look for Australia’s most recognised and trusted country of origin symbol, a stylised golden kangaroo in a green triangle, to easily identify these Australian made or grown products. All goods that carry the logo meet strict criteria to qualify as quality, genuine Australian products.

“The Australian Made, Australian Grown logo clearly identifies products and produce as Australian. Consumers and buyers can be reassured that when they see this logo they are buying products and produce that reflect Australia’s clean and green environment and its very high standards for food safety,” Ian Harrison, Chief Executive of the Australian Made, Australian Grown Campaign, said.

The Gulfood promotion is part of a global push for Australian products and produce carrying the symbol. The Australian Made, Australian Grown Campaign is endorsed and supported by the Australian Government.

“Australia may be a relatively small country in terms of population, but it is a great country in terms of its output,” Mr Harrison noted. “The products we make and the produce we grow are unique and something that we are very proud of. Australians have appreciated their own goods for a very long time, but we’re now also pushing to bring these goods to global consumers who very clearly have a hunger for all things Australian.”

The Middle East is one such region that offers great potential for Australian exporters as it continues to enhance its appreciation of Australian products, according to Mr Harrison. “The Middle East is an important market for Australian food exporters. Consumers in the Middle East have a great appreciation of Australian goods, so the challenge is to grow exports to the region and to make sure that consumers can easily identify them,” he said.