Nestlé UK hoping price-marked packaging can spur sales
Nestlé is introducing price marked packaging in the UK for a select group of their confectionery products in an endeavour to drive sales. The move comes as market researchers report that price is becoming a more important purchase driver amongst consumers.
The packaging of four items will have the price clearly labelled on the right hand side of the product to ensure the price is clearly communicated. Similar activities in the past have created very strong demand, Nestlé said, and they expect volumes to increase substantially.
“This fantastic value for money proposition is a ‘win win’ situation for both retailers and consumers,” Graham Walker, Nestlé UK Trade Communications Manager, claimed. “Shoppers will save 10p off standard RRP’s (recommended retail prices) and retailers will benefit from increased volume sales and 2 free packs per outer.”
New Zealand’s Foodstuffs supermarket group is testing out new artificial technology that brings the ...
Walmart has topped the 2016 Forbes Fortune 500 list.
Fonterra has increased is 2016/17 forecasted farmgate milk price by 15 cents to $6.15 per kilogram o...
Australians might be used to receiving toys with kid’s meals, but a new food trend is emerging out o...
Blueberries and supplements could be the key to eliminating the “baby blues” says a group of Canadia...
A ‘pharmacy’ specialising in fresh foods has officially opened in the United States.
Scientists have created a chewing gum that can diagnose dental disease.
A report entitled “The Political Consumer” released today by J Walter Thompson Intelligence’s Innova...