Innovative packaging in grocery sector to be rewarded by international study

Posted by Isobel Drake on 1st April 2009

Businesses in the grocery supply chain can increase their competitive edge and reap other benefits by showcasing their approaches to sustainable packaging through an international study launched by UK-based WRAP (Waste & Resources Action Programme).

The project, which is being managed on WRAP’s behalf by PEC Partnership Ltd, seeks to promote best practice in the grocery and home improvement sectors by demonstrating innovative technologies and cutting-edge systems aimed at reducing product, food and packaging waste at all stages throughout a product’s lifecycle.

Examples are being sought from throughout the supply chain, encompassing primary, secondary and tertiary packaging, as well as technological solutions such as increased shelf life. Those which meet the selection criteria will be showcased on WRAP’s website and at future events which are well attended by key decision makers, positioning participating companies as thought-leaders and innovators, as well as enhancing their reputation and awareness in today’s competitive market.

As part of the project WRAP will work with businesses to evaluate barriers to the uptake of such technologies and explore how these can be overcome to drive further resource efficiency.

“The packaging industry has already shown impressive innovation when it comes to sustainability and resource efficiency,” Charlotte Henderson, Retail Supply Chain Manager at WRAP, noted. “We would welcome suggestions from companies both large and small to help us identify new technologies and cutting-edge systems from around the world which are aimed at reducing product, food and packaging waste. This will enable further innovation by showcasing current and close-to-market technologies and encouraging faster uptake within the UK.”

“The project is steered by a range of representatives from across the packaging sector, including The Packaging Federation, PAFA, MPMA, CPI, British Glass, BPF, Incpen, Marks & Spencer and Boots, ensuring that the industry as a whole can benefit from the work.”

As well as existing and close-to-market technologies, there is potential for the project to encompass ideas which could be delivered within the next five years. Intellectual property rights will not be affected by participation in the study.

To take advantage of this chance to showcase your ideas and boost your competitive edge, visit or email Submissions for the first stage of the project should be sent by 30th April 2009. Submissions received after this date will be reviewed at a later stage of the study.