Sara Lee considers exit from home care as focus on food intensifies

Posted by Daniel Palmer on 2nd April 2009

Sara Lee Corporation, famous for its Moccona and Sara Lee brands, is contemplating the sale of their International Household & Body Care business after receiving expressions of interest. They advised that consideration was being given to a divestment of the business, which includes grocery brands in Australia such as Ambi-Pur, White King, Radox and Kiwi.

Sara Lee began a restructure of their company in 2005, which has already led to divestitures and spin-offs worth US$3.8 billion.

“Our Household and Body Care business has very strong brands, great distribution and a talented leadership team,” Brenda Barnes, Chairman and Chief Executive Officer of Sara Lee Corporation, suggested. “In keeping with our commitment to value creation, we will carefully evaluate all opportunities and do what is in the best interest of the company and its stakeholders.”

Headquartered in Utrecht, Netherlands, the International Household and Body Care segment is a manufacturer, distributor and marketer of household and personal care products sold in more than 150 countries in Europe, Asia Pacific, Africa and North America. The segment is a $2.3 billion business and employs approximately 8,000 people worldwide.

Consumer goods giants Unilever and Reckitt Benckiser are considered to be two possible buyers.