Melbourne ice-cream franchise to embrace a warmer climate

Posted by Isobel Drake on 22nd April 2009

Trampoline, the Melbourne born gelato franchise, is in the middle of a month-long celebration of its fifth birthday, with the opening of its eighth store in Melbourne and the announcement of plans to launch interstate within the next year.

Grant Crothers, co-founder and CEO of Trampoline and parent company – dairy manufacturer Burra Foods, believes the company is now ready to make the big step interstate after five years in which development has been consistently strong.

“Trampoline’s commitment to high quality product and playful, friendly service has allowed the brand to build in leaps and bounces since we opened in 2004,” he suggested. “We’ve had great success in metropolitan Melbourne, and built an extremely loyal customer base. Now we believe the time has come to spread our wings and expand our unique brand personality and product interstate.”

Mr Crothers noted that the biggest challenge facing burgeoning franchises was managing growth without compromising on what made the brand successful. “Maintaining the essence of the brand will be the greatest challenge as we grow, so consistency and training will be important,” he said.

First on the growth hit-list is the state of Queensland, where the brand will undoubtedly benefit from an extended summer trading period.

“To date we’ve got three franchised stores in operation, and they’re all holding their own, despite Melbourne’s changeable climate, so we’re confident that Trampoline will offer a robust franchise model in other states,” Mr Crothers concluded.