New research suggests supermarket discounts largely focus on unhealthy products
A new study from New Zealand has indicated that supermarket chains are much more likely to discounts unhealthy drinks than healthier alternatives.
The research, published in Nutrition & Dietetics by Wiley-Blackwell, covered 1,500 discounts over a month in four supermarkets in the New Zealand city of Wellington, with just 15 per cent related to the promotion of healthy non-alcoholic beverages.
Author Louise Signal, from the University of Otago, believes some, but not all, of the difference can be accounted for by the higher number of options considered ‘unhealthy’.
“Our study shows healthy drinks are discounted less often than unhealthy drinks. But there are more unhealthy drinks available in supermarkets and this may explain some of the difference,” she said.
“Given the influence discounts can have on what shoppers purchase, supermarkets could promote healthy options by discounting the products that are nutritious and contain less saturated fat and added sugar,” added Claire Hewat, Chief Executive Office of the Dietitians Association of Australia (DAA).
She said this would encourage shoppers to purchase healthier choices at the supermarket and consequently be an important step in addressing overweight and obesity.
Unnecessarily avoiding gluten could be harming your heart says the authors behind a new study publis...
Dairy producers may soon be able to improve the quality of their products, including extending produ...
ASX-listed dairy company, Australian Natural Proteins, is partnering with a Fijian family to start p...
An Israeli company has received US $8.1 million to commercialise a sugar reduction solution that cla...
Healthy eating guidelines often tell us choosing wholemeal bread over white is always a healthier op...
Five innovative Australian startups have been shortlisted from a record number of international app...
Research is underway to help Australian farmers better understand Chinese customers’ needs for sorgh...
Kenya, Somalia and Ethiopia are suffering from a swarm of hundreds of millions of locusts. The swar...