Nestlé Australia completes snack makeover

Posted by Daniel Palmer on 20th July 2009

A range of popular snack food products marketed to children – including iconic brands Milo and Peters Ice-creams – have been made healthier by Nestlé Australia with the reduction of sugar, fat and artificial colours.

After conducting a major review of its range, Nestlé Australia reformulated several products according to a new nutritional criteria – in line with the Australian Food and Grocery Council’s (AFGC) Responsible Children’s Marketing Initiative.

Under the initiative, 16 leading food and beverage manufacturers have committed not to advertise to children, unless they promoted healthy dietary choices and a healthy lifestyle consistent with scientific standards.

AFGC Chief Executive Kate Carnell applauded Nestlé Australia’s commitment to reduce the amount of sugar and artificial colours in foods consumed by children.

“This is just one example of an Australian food manufacturer showing its commitment to providing healthy choices for people, including children, and highlights the success of the industry’s Responsible Children’s Marketing Initiative,” Ms Carnell suggested.

Some of Nestlé Australia’s products which have been reformulated to deliver improved nutrition include:
Allen’s lollies – 25 per cent reduced sugar in lollies
MILO B Smart – reduced fat and sugar and fortified with vitamins and minerals including, iodine, based on documented iodine deficiency in Australian school children
Uncle Tobys Roll-Ups – 40 per cent less sugar, made with real fruit and no artificial colours or flavours
Uncle Tobys Fruit Fix – made with 99 per cent fruit ingredients, provides one serve of fruit and has received a National Heart Foundation Tick
Peters Ice-creams – the MILO Scoop Shake (240ml) and the Billabong range (including Caramel, Chocolate and Strawberry flavours) have been reformulated so they contain no artificial colours
Uncle Tobys Muesli Bars – contain no artificial colours or flavours, a source of fibre and the goodness of wholegrains
Nesquik Plus – 25 per cent reduced sugar with no artificial colours and flavours.

“This initiative has helped ensure that Nestlé Australia’s products aimed at children are far more nutritionally sound as the products are required to meet our nutritional criteria,”Nestlé Australia Director of Corporate and External Relations, Peter Kelly, advised.