Harvey Fresh to pay $12,000 penalty for mislabelling

Posted by Editorial on 31st July 2009

Juice and dairy manufacturer Harvey Fresh has been fined $12,000 by the Perth Federal Court for mislabelling cheese products, ABC Online reported.

The Australian Competition and Consumer Commission instituted proceedings in May against Harvey Fresh, alleging misrepresentations about the origin of some cheese products. The enforcer of the Trade Practices Act said that Harvey Fresh had represented the place of origin of its one kilogram blocks of Matured Cheese and Semi Matured Cheese as being the south west of Western Australia when it was actually produced in Victoria.

It is the second time in just over a year that they have come under scrutiny by the ACCC, with the WA-based manufacturer of juice and dairy products acknowledging in May 2008 that a 100% juice claim was wrong and had the potential to mislead consumers.

As a result of the Federal Court verdict, Harvey Fresh is also required to publish an advertisement in local newspapers outlining its mistake and arrange for their employees to attend trade practices training.