Aussie food set to make an impact in US market

Posted by Isobel Drake on 20th January 2010

Australian speciality food and beverage product makers are looking to make their mark in America during the next two weeks, as more than 25 companies showcase over 70 products across Manhattan, during G’Day USA: Australia Week.

“This annual boutique supermarket promotion builds on the success of the past seven years and demonstrates the ongoing demand for quality Australian specialty and gourmet food and wines,” Austrade’s Regional Director for the Americas, Grame Barty, advised.

“Key reasons are Australia’s diverse food flavours, commitment to the environment, sustainable practices and rigorous food safety standards.”

Austrade’s New York-based Senior Trade Commissioner, Gerard Seeber, said this year’s promotion – held at The Food Emporium – will see the introduction of many new products, including several varieties of Australian beef and lamb, like boneless sirloin steak, boneless rib eye steak and beef kebabs.

“Australian fine foods have made significant inroads into the competitive fine food and wine marketplace across the US, especially in New York,” Mr Seeber reported.

“The Food Emporium, well known for its range of fine food, exceptional quality, service, taste and style,, fits well with our promotion of Australian products.”

“Some of the new products to Americans which will feature at the Food Emporium include: Arnott’s Tim Tams, red wine vinegar from Cobram Estate, Farm by Nature Chocolate Bars, Brookfarm Macadamia Nut Muesli and Tasmanian Rain Stillwater,” Mr Seeber added.

Other products include Greg Norman Wagyu beef, olive oil from Redisland and Pinnaroo Hill, award-winning cheeses by Mil Lel Parmesan, King Island Dairy Roaring Forties Blue and Yarra Valley Dairy Marinated Feta; and Australian beers from Coopers and James Boag’s.

The supermarket promotion is supported by the Australian Made, Australian Grown Campaign (AMAG).

In 2008-2009 the US was Australia’s third largest trading partner with two-way trade valued at $53.1 billion.