US organic sales rise in face of downturn

Posted by Josette Dunn on 23rd April 2010

Sales of organic products increased by 5.3% during 2009 despite a cautious consumer environment and the economic downturn, new figures from an industry body claimed yesterday (22 April).The Organic Trade Association (OTA), a trade body representing US organic manufacturers, said that the total category saw sales rise to US$26.6bn, of which $24.8bn was accounted for by food products.

“While total US food sales grew by only 1.6% in 2009, organic food sales grew by 5.1%,” OTA executive director Christine Bushway said.

“These findings are indicative that even in tough times, consumers understand the benefits that organic products offer and will make other cuts before they give up products they value.”

Organic fruit and vegetable sales – which account for 38% of total organic sales – experienced the fastest year-on-year growth at 11.4%.

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