Golden Circle apologise after labelling blunder

Posted by Janice Wong on 18th May 2010

Fruit and vegetable manufacturers Golden Circle has apologised for out-dated labelling, packaging and advertising that still state Golden Circle is “Proudly Australian Owned”. The company was acquired by US company Heinz last year.

Earlier this year Golden Circle donated more than 800,000 cans of Golden Circle fruit and vegetables to Australian welfare agencies in response to concerns raised by the Australian Competition and Consumer Commission (ACCC) about the misleading country ownership claims.

The company has made a statement to say they are now working on updating material.