ALDI introduces carbon reduction label

Posted by Nicole Eckersley on 9th June 2010

Planet Ark Carbon Reduction LabelALDI supermarkets has joined the Planet Ark Carbon Reduction scheme, pledging to have the label added to its everyday olive oil range by the end of the year.The Carbon Reduction Label informs consumers of the total carbon footprint of a product, from raw materials and manufacturing right through to disposal or recycling of packaging.

“We are proud to be the first company in Australia to feature the Carbon Reduction Label, which not only helps us to improve the efficiency of our business, but also provides customers with important information allowing them to make smarter shopping decisions,” says Tom Daunt, Managing Director Buying, ALDI.

“We believe it makes good business sense to protect and promote the environment in everything we do and the Carbon Reduction Label will help us achieve this.”

“Independent research conducted for Planet Ark found 60 percent of Australians would be more likely to purchase a product displaying the Carbon Reduction Label and we welcome ALDI to this groundbreaking program,” says Paul Klymenko, Research Director, Planet Ark.

By adopting the Carbon Reduction Label, ALDI joins an international list of major businesses that have committed to reducing the greenhouse gas emissions of products. Planet Ark brought the Carbon Reduction Label to Australia in partnership with its originators, the Carbon Trust in the UK.

“It is great to see the expansion of the Carbon Reduction Label in Australia with ALDI, a major international retailer. We all want to do our bit to tackle climate change, but consumers can find it confusing to know what to do. The Carbon Reduction Label is a simple way of supporting those brands and companies that have measured their footprints and are actively trying to reduce their impact,” says Euan Murray, Carbon Footprinting General Manager, Carbon Trust UK.

The Carbon Reduction Label is now appearing in 19 countries, with labelled products accruing annual sales of around A$4.5 billion.