Brussels food promotion goes green
The latest major food product promotion programme financed by the EU is focusing heavily on healthy foodstuffs – with organic, fruit and vegetable products getting the lion’s share.The European Commission has approved 19 one-to-three year publicity programmes in 14 member states that will promote sales in the EU.
The total budget of the programmes is EUR60.6m, with the EU funding 50% and the rest of the costs being met by national governments and participating food industry associations.
Notable examples are two organic product programmes: in Austria with AMA-Marketing, worth EUR1.3m; and in the UK with organic advocacy group Sustain, worth EUR1m).
*Full details –http://europa.eu/rapid/pressReleasesAction.do?reference=IP/10/873&format=PDF&aged=0&language=EN&guiLanguage=en
just-food is the world’s leading portal for the global pre-packaged food and retail industries. Its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month. http://www.just-food.com/
Perhaps many urbane Australians eating avocado on toast for their breakfast will be surprised to lea...
The American division of SodaStream has angered water bottlers with a campaign showing bottled water...
Australia’s oldest family owned winery, Yalumba, is expanding its push into China.
An online editorial published in the British Journal of Sports Medicine has called the popular belie...
A central NSW mustard seed oil has won a medal at specialty food competition in New York.
Dairy producers may soon be able to improve the quality of their products, including extending produ...
An investigation by the World Health Organisation (WHO) and the International Agency for Research on...
RESEARCHERS at The Australian National University (ANU) have made a discovery that has the potential...