Kellogg adds fibre to Special K range
Kellogg’s Special K brand in the U.S. has reformulated many of its cereals to include fibre, offering more positive nutrition to a brand long associated with weight management.Many Special K brand cereals are now a good source of fibre, with three grams per serving. Special K cereal flavours that now offer fiber include Red Berries, Fruit & Yogurt, Cinnamon Pecan, Vanilla Almond, Blueberry and Chocolatey Delight.
“We’re excited to add positive nutrition to our portfolio of weight-management cereals without sacrificing the great taste consumers expect from the Special K brand,” said Jesper Lund Jacobsen, senior brand manager, Special K brand. “Special K cereals will continue to provide people with a simple solution to help them achieve realistic, attainable weight-loss goals.”
Fibre is an important nutrient that fewer than one in 10 Americans get enough of on a daily basis. Studies show that consumption of fibre is associated with lower body weight measures in U.S. adults.
“We’re confident consumers will agree that Special K cereals with fibre will provide the same great taste they’ve come to expect, so we’re offering a money-back guarantee,” Jacobsen said. “If consumers don’t like the taste of reformulated Special K cereals, they can visit SpecialK.com to let us know why and we’ll refund their money.”
In June 2009, Kellogg Company set a goal that the majority of its U.S. ready-to-eat cereals would be good sources of fibre by the end of 2010. The introduction of Special K cereals with fibre helps make good on that commitment.
Kellogg’s says it has surpassed its goals for reducing sugar and sodium its cereals worldwide.
British beverage giant, Diageo, has acquired George Clooney’s tequila range, Casamigos.
New Zealand’s Restaurant Brands has acquired 10 Australian KFC sites from Yum! Brands.
A ‘pharmacy’ specialising in fresh foods has officially opened in the United States.
Coca-Cola remains the world’s most chosen brand according to the 2016 Kantar Worldpanel Global Top 5...
Ikea wants to help start-ups looking to innovate within the food industry.
An Israeli start-up has developed an app which takes all the guess work out of deciding whether a pi...
As incomes in China continue to rise, snacking between meals has become increasingly popular. Tradit...