Kraft helps out Foodbank with more than just food

Posted by Nicole Eckersley on 5th October 2010

Kraft Australia today celebrated its donation of 1 million kg of food to food charity Foodbank over the past four years, by getting its staff to lend a hand at the bottom floor.

President of Kraft Foods Australia & New Zealand, Ms Rebecca Dee-Bradbury, volunteered today at VicRelief Foodbank (Foodbank Australia’s state member organisation), by packing food hampers to help feed Australians unable to afford to buy food this year.

Dee-Bradbury said her choice to volunteer at Foodbank Australia was a reflection of the importance Kraft placed upon its partnership with the food relief organisation.

“For us at Kraft Foods Australia & New Zealand, this is truly exciting. Foodbank are such an important partner in helping feed the 2 million at need Australians, who struggle to afford to buy food each year, and our employees have thrown their total support behind trying to make a difference,” she said.

CEO of Foodbank Australia, John Webster, said the organisation was exceedingly grateful for Kraft’s multifaceted support.

“Our partnership has evolved well beyond the generous food donations they make to our organisation nationally, which has totalled 1 million kilograms of food in the past four years.

“Kraft also provide hundreds of hours of volunteer support each year, and we are grateful to be their charity of choice to enable them to engage within the community, and to demonstrate their keen sense of corporate responsibility,” Webster said.

Dee-Bradbury worked alongside a team of 20 Kraft volunteers, including Executive Vice-President of Kraft worldwide and President of Kraft Asia Pacific, not only to celebrate their milestone donation amount, but also as part of their annual global giving week, which will see over 14,000 employees volunteer across the globe.

“Volunteering and understanding our community partners is immensely beneficial to the Kraft Foods team. It increases employee engagement, enables staff development and ultimately makes us a more sustainable company,” Ms Dee-Bradbury said.