Mars unveils chocolate, ice cream range

Posted by Josette Dunn on 11th October 2010

Confectionery giant Mars Inc has launched two chocolate bars and three ice-cream lines in the US.Mars unveiled Snickers Peanut Butter Squared and Twix Coconut Cookie Bars at the National Association of Convenience Stores (NACS) show in Atlanta.

The company also launched ice-cream flavours under the Snickers, Twix and Milky Way brands.

“At Mars Chocolate North America, we strive to help our retailers drive profit by providing them with innovative new products, exciting consumer promotions and effective sales tools,” said Jim Murphy, vice president of sales for Mars Chocolate North America.

The Snickers peanut-butter bar will go on sale in December, while the “limited-edition” Twix coconut cookie line will hit convenience-store shelves in April.

The three ice-cream products – Snickers Rocky Road, Milky Way Ice Cream and Twix Peanut Butter – will be available in pint-size containers from January.

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