Canada: Food giants join forces for labelling initiative

Posted by Nicole Eckersley on 26th October 2010

Food manufacturers have joined forces with the Canadian government on a campaign aimed at helping consumers understand nutrition labels on food products.

Around 34 firms, including Kellogg, PepsiCo, Campbell Soup Co. and Kraft Foods have signed up to the Nutrition Facts Education Campaign, which was launched on Friday (22 October).

Health Canada, the country’s government department dealing with national health policy and Food & Consumer Products of Canada (FCPC), the industry association, have developed a campaign that focuses on increasing understanding of the nutrition facts table on products and, in particular, data on packaging that shows the percentage daily value.

“We know that many consumers are using the information in the nutrition facts table,” said Minister of Health Leona Aglukkaq. “This innovative, national initiative builds on ongoing efforts by our government to help Canadians better understand and use this information to make healthier food choices for themselves and their families.”

Beginning now and rolling out through 2011, Kellogg’s Canadian arm will print the percentage daily value icon on three of its ready-to-eat cereals.

“Kellogg’s support of the Nutrition Facts Education Campaign is yet another step in our ongoing journey to further strengthen our commitment to improving the nutrition literacy of Canadians,” said Carol Stewart, president and CEO of Kellogg Canada.

PepsiCo said it will also print the daily value icon on over 27m packages of products, including Quaker ready-to-eat Cereal and Lay’s chips.

“This new education initiative enhances the consumer’s understanding of percentage daily value, and we’re excited to include those messages on select brands within our Quaker and Frito Lay Canada portfolios,” said Marc Guay, president of PepsiCo Foods Canada.

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