Tropicana Prevails in Federal Court

Posted by Josette Dunn on 15th November 2010

The Pom Wonderful LLP v. Tropicana Products, Inc. trial in U.S. District Court in Los Angeles concluded late today when the jury returned a verdict upholding Tropicana’s product labeling and rejecting outright all of POM’s claims against Tropicana, a division of PepsiCo.

Additionally, the jury found that POM, which initiated the litigation, has “unclean hands” and has not been dealing fairly with consumers in its labeling. Following other recent decisions in litigation initiated by POM against other juicemakers, this is the third case in a matter of months where juries or judges have entered judgments against POM. The product in question in this case was Tropicana Pure Juice Pomegranate Blueberry juice drink, which Tropicana had discontinued more than a year ago. Rick Shackelford of the law firm Greenberg Traurig represented Tropicana in this case.

The following statement can be attributed to PepsiCo Spokesperson Joe Jacuzzi: “We’re pleased that we won this case and the jury confirmed that Tropicana’s labeling was not misleading. We discontinued the product in question more than a year ago and had no intention of reintroducing it, but we went to trial because we are a principled company that deals honestly with consumers.”