Coles top for Australian Made products

Posted by Josette Dunn on 14th January 2011

With over 900 products on shelf displaying the Australian Made logo, Coles Brand is celebrating having more Australian Made products than any other brand in the country.

“Buying Australian made and grown products makes sense. Not only are you getting great products that have been made or grown right here, by Australians and to Australia’s high standards; you are also supporting Aussie farmers, fisherman, manufacturers and processors.” Said Ian Harrison, Campaign Chief Executive, AMAG (Australian Made Australian Grown).

“We are proud to support Coles in its latest initiative to promote locally made and grown products. By branding its products with the AMAG logo, Coles is helping the majority of Australian consumers who want to buy Australian, easily locate these products on their shelves, which is just fantastic.”

Unsurprisingly, research consistently shows that Australian consumers want to buy Australian. Most recently a survey (conducted by Roy Morgan Research) of almost 19,000 people found that 90% prefer to buy products Made in Australia.

“Coles is extremely excited by the announcement from AMAG that Coles Brand has more Aussie made products than any other Australian brand” said Simon Brady, Head of Coles Brand Marketing.

At a time when the Aussie dollar is extremely high, imported foods can be considerably cheaper than the local option, so appealing to customers’ desire to support Australian producers is important.  Customers also prefer local products due to the lower environmental impact of transporting locally produced food.