Retail Food Group to begin flood collections

Posted by Nicole Eckersley on 25th January 2011

Australian retail food brand manager and franchisor Retail Food Group announced it will collect donations for the Premier’s Flood Relief Appeal and for flood-affected franchisees at its 1,100 stores across the country.

RFG also announced it will match customer donations dollar-for-dollar up to a maximum of $100,000. The first $50,000 of this contribution will be donated to the Flood Relief Appeal, with the rest going to the families of the RFG franchisees worst impacted by the floods.

Based on the Gold Coast, ASX Listed Retail Food Group Limited (RFG) is the owner of the Donut King, Brumby’s Bakeries, Michel’s Patisserie, bb’s cafe and Big Dad’s Pies franchise systems.

“Given more than 100 of our franchisees’ stores and/or homes had been directly affected by the recent floods, we are acutely aware of the widespread devastation and loss suffered by those affected by these terrible events,” said RFG’s CEO Tony Alford.

“Like all Australians, we witnessed whole communities submerged and demolished by the floods. Our thoughts, prayers and sympathies are with all of those that have been affected by this tragedy.”

“To assist, we have installed in-store donation tins across our entire 1100 store network and all contributions will be directed to the Flood Appeal. In addition, RFG will match customer donations dollar-for-dollar up to a maximum of $100,000, with such monies to be applied to both the Flood Relief Appeal and assisting the families of franchisees affected by the floods”.

“We encourage all Australians to support the Flood Appeal as best they are able. The next time they pass a Donut King, Brumby’s Bakeries, Michel’s Patisserie, bb’s cafe or Big Dad’s Pies store we ask they dig deep and make a donation,” said the company’s Chief Marketing Officer Tracey Catterall.

Alford said RFG was committed to supporting its franchisees, some of whom lost both their business and their homes.

“Most pleasingly, we have received enormous support from other RFG franchisees wanting to help their colleagues, both financially and otherwise. It is this mindset and unqualified preparedness to assist others in times of need which typifies not only the RFG ‘family’, but the community in general,” he said.