Eagle Boys’ giant pizza box sculpture

Posted by Nicole Eckersley on 25th March 2011

Eagle Boys pizza box sculptureAustralia’s second largest pizza maker, Eagle Boys Pizza yesterday (Thursday, 24 March) cooked up Australia’s largest ‘out of the box’ sculpture, made entirely out of Eagle Boys pizza boxes and packaging.

Brisbane’s King George Square came alive as sculptors Rodd Brennan & Crew transformed over 5000 Eagle Boys’ pizza boxes and packaging into a 3.25m2 pizza box sculpture to launch the franchisor’s new gourmet pizza range.

Complete with eight slices of cardboard pizza topped with cardboard versions of key ingredients from the range, CBD commuters were eager to get a glimpse of the oversized pizza box while satisfying their taste buds with some tantalizing pizza samplers.

Eagle Boys CEO Todd Clayton said Eagle Boys’ new gourmet range was aimed at stopping gourmet pizza price gouging.

“Eagle Boys believes Aussie gourmet pizza lovers have been ripped off for far too long. Having real, quality and fresh ingredients on your pizza shouldn’t mean you’re slugged with a hefty price tag,” Mr Clayton said.

“Recognising Australians’ growing appetite for quality food, Eagle Boys’ new 18 gourmet pizzas include lip-smacking toppings like Tandoori Chicken, Spanish Tapas, Seafood Platter with Moreton Bay Bug, and Salmon and Avocado,” he said.

Mr Clayton said Eagle Boys was constantly updating its menu to give Australians the fresh ingredients, exotic flavours, and real value they expected, and was now the only Australian Owned and Operated Australian franchise business with a completely rounded menu.

“We’re the irreverent crusader leading the market out of low value pizza territory,” he said.

“The new gourmet pizzas mark the next evolution of Eagle Boys – by offering gourmet pizzas, along with value favourites and traditional pizzas, starters, sides and desserts, Eagle Boys ensures it provides a great choice for everyone, regardless of budget or occasion.

“Our innovative menu is certainly on the pulse and trend of modern cuisine with its sophisticated and stylish toppings that we’re sure will appeal to a wide range of palates.”

Eagle Boys Pizza is Australia’s second largest pizza maker and is 100% Australian-owned. It operates more than 335 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, the ACT, and the Northern Territory, employing more than 8,000 staff and making more than 17 million pizzas a year.