Lenard’s founder weighs in on chicken war

Posted by Nicole Eckersley on 30th March 2011

Lenard Poulter, founder of the successful Lenard’s chicken franchise, has struck out at retail giant Coles for its decision to include fresh chicken in its price war with rival Woolworths.

Poulter called on the Federal Government to intervene to stop the market domination by Coles and Woolworths, which he says is damaging farmers, manufacturers and suppliers and is not in the long-term interests of consumers.

“This market dominance by the major retailers who are insisting on unsustainable prices, is not only a threat to hard working small Mum and Dad retailers, it is going to damage the national supply chain in the long term,” said Poulter.

“When you have Coles and Woolworths standing over suppliers telling them what they want them to sell their goods for and demanding they set their price accordingly, they will force those suppliers out of the market. The Government has to step in and stop this madness.”

“If this continues we could see small operators diminish under this unsustainable downward pressure. We can already see local fruit shop owners and butchers disappearing and they are now going after pharmacies. With the supermarket giants controlling what we pay and what brands to buy, we are all going to pay the consequences.”

While consumers might see some short-term benefits to low-price produce, Mr. Poulter wants them to think about the long-term implications.

‘While consumers reap instant rewards, I’m asking them to stop and take a moment to think about the long-term implications. I believe Lenard’s is striking the right balance; we deliver great-value and top quality product. Not only do the consumers win but farmers and small businesses can flourish.”