Unilever launches alcoholic Magnum in France

Posted by Nicole Eckersley on 26th May 2011

Magnum Mini Limoncello and Irish CreamUnilever has confirmed the French launch of a version of its Magnum ice cream that contains alcohol.

The new Magnum Minis, which will be released under its Heart Brand ice cream label, are available in two flavours – one with Italian liqueur limoncello and the other with Irish cream. The product comes to market after “very positive trials”, Unilever said.

The product is pitched as offering an after-meal gourmet moment with a tinge of alcohol and targets new ice cream customers, particularly young adults.

just-food is the world’s leading portal for the global pre-packaged food and retail industries. Its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month. http://www.just-food.com/