Equal sweeteners launches new products onto Australian market
Sweetener manufacturer Equal has release two new products, ‘Equal Spoonful’ and ‘Equal NEXT’.
‘Equal Spoonful’ aims to provide a low calorie option, claiming that each spoonful only equals 8 KJs. The average teaspoon of white sugar has 70 KJs.
Currently Equal is only available in sachet and tablet form at Australia’s major supermarkets. ‘Equal Spoonful’ which more resembles an average packet of sugar aims to allow people to control their own servings. The product is also aimed at people who want to use large amounts of Equal to cook and bake with.
It comes in a 113 gram container that the manufacturers have designed to be picked up easily. It is a curved shape so that hands can grip in for that reason. ‘Equal Spoonful’ also has a resealable twist lid to help keep the product fresh. It contains 226 average servings per packet.
‘Equal NEXT’ is the company’s new portion controlled offering. Equal also states that it is their most sugar-like offering to date.
The product comes in a 100 gram box which contains 100 individual sachets. Every sachet equals the sweetness of two teaspoons of sugar but has only 15kJs. By contrast, two tablespoons of regular white sugar contain 140kJs.
Both new products will be competing against Equal’s ‘Naturals’ offerings which is a range of other sugar substitutes but made from Stevia.
Equal has been established in Australia for 30 plus years and the Equal product range is supplied by Merisant Australia.
‘Equal Spoonful’ and ‘Equal NEXT’ can be found at Coles and Woolworths from June 15 2015. ‘Equal Spoonful’ has a recommended retail price of $4.99 and ‘Equal NEXT’ is recommended to retail for $5.99.
