Lenard’s Chicken expansion in domestic market
Lenard’s Chicken currently has 200 stores Australia-wide and expects to double this figure by the end of 2017 while setting a 30 per cent sales growth goal over the next two years.
Lenard’s international presence is currently limited to Singapore with a handful of standalone stores and a presence within the Singaporean supermarket chain, Cold Storage.
Lenard’s CEO Chris Caldwell has revealed to Australian Food News that the poultry franchise chain wants to concentrate on expanding within Australia first before looking outwards again.
Caldwell said that the states of Victoria, NSW and South Australia were under-represented within the Lenard’s network and boosting stores in these states was a priority.
Lenard’s Chicken had its start in Queensland where it still has a large presence.
The growth expansion strategy within Australia is being driven by new product offerings with a fresh ingredients focus. The updating of shopfronts will also continue.
Lenard’s Chicken had a smaller cost-conscious makeover a few years ago after customer research provided feedback that shops “looked a bit cluttered and outdated”.
Caldwell said that there has been strong support from franchise owners for the new upgrade and expansion plans.
Behind every customer question is a potential business opportunity.
McCain Foods has completed stage one of the $57 million upgrade of its Ballarat potato plant.
A guideline for identifying “authentic Australian Manuka” honey has been created by The Australian M...
RED meat is an excellent source of protein and essential nutrients such as iron, zinc, vitamin B12 a...
Australian dairy co-operative Murray Goulburn has announced that it has been bought by Saputo for A$...
Wesfarmers new Managing Director, Rob Scott, will be paid far less than current Managing Director, R...
A growing interest in high-quality water and health-conscious beverages will ensure China retains it...
Coca-Cola Amatil (CCA) has signed the Alcohol Beverages Responsible Alcohol Marketing Code (ABAC).