Australian parents are taking to social media in uproar as they stress over not being able to purchase their favourite infant formula brands.

Expressing concerns through Facebook and other sites, consumers are saying that the popular A2 Milk Company and Bellamy’s Organic formula are flying off shelves even quicker than usual.

Today’s ‘Single’s Day’ in China, the country’s largest annual online shopping event, has been listed amongst reasons why demand increased suddenly.

Anger from Australian parents has been further spurred on after a mother posted an image online of a group buying an entire pallet of A2 infant formula in a Victorian Woolworths supermarket.

Woolworths states it has an eight cans per transaction only policy and is investigating why the group were allowed to purchase so much formula at one time.

Coles is currently implementing a four can per customer policy. Chemist Warehouse, another popular stockist of infant formula, says its customers are only allowed to buy two products at a time.

Peter Nathan, Chief Executive for the Australian and New Zealand divisions of  The A2 Milk Company told Australian Food News that demand for its infant formula has particularly increased over the past six months. He said the company  is significantly increasing its output but there will be lead times due to its milk coming from cows that only produce the A2 protein.

Bellamy’s Organic had not responded to Australian Food News’ contact request by the time this article was published but it has issued the following statement on its Facebook page:

“We understand at this time, it is difficult to source our range of products and acknowledge the frustration this causes for our Bellamy’s mums and dads. For those who are finding it difficult to source our products, you can purchase our products via our online store at http://bigly.co/929.

We appreciate your support and patience at this time as we do everything within our resources to resolve this as swiftly as possible. For more information, please visit: http://bigly.co/h1z.”

Australian Food News recently wrote about new draft legislation which could soon see a crackdown on foreign imports of infant formula and dietary supplements into China.

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