Baskin Robbins scoops up new cookie inspired ice creams
Baskin-Robbins has added cookie sandwiches and cookie sundae options to its menu in time for the Australian summer.
The ice cream retailer is offering a number of cookie flavours to choose from including macadamia, chocolate and double fudge. Once customers choose their cookie flavour they are then able to choose their favourite combination of ice creams to create either a cookie sandwich or a cookie sundae.
General Manager for Baskin-Robbins, David Jordan, said that the chain decided to introduce its new cookie options after listening to its customers.
“Consumers are more educated and connected than they have ever been,” said Jordan. “They are now demanding quality, value, innovation and authenticity. We are so proud that our brand keeps listening to our guests and delivering on great initiatives like our Summer Cookie Campaign,” said Jordan.
Baskin-Robbins is one of the world’s largest chains of ice-cream speciality shops. It has over 7, 500 retail shops spread across 50 countries worldwide.
The ice cream retailer had its start in 1945 and its Australian branch is managed by Palm Oasis Ventures, a joint venture between the Galadari Brothers and Dunkin Brands International. There are currently over 85 Baskin-Robbins stores in operation across Australia.
Baskin-Robbins’ cookie sandwiches and sundaes are available Australia wide. The cookie sandwiches have a recommended retail price of AUD$5.90 and the sundaes are recommended to be sold for AUD$8.90.
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