Aldi social media campaign hijacked

Posted by AFN Staff Writers on 1st February 2016

Social MediaAldi Australia has discovered the danger in asking social media followers to ‘fill in the blank’ when a Twitter post was hijacked last Friday.


Asking followers to fill in the blank to the question “I became an ALDI lover when I tasted ______ for the first time”, the supermarket quickly received some undesirable responses. Comments ranged from ones of a sexual nature to others already recognising the trouble the Tweet may cause the supermarket. One tweet for example said “@ALDIAustralia when I tasted social media failure”.


The original tweet has since been removed. The same post still remains on Aldi Australia’s Facebook page where it received a much warmer reception.


When contacted in regards to this story, Aldi Australia told Australian Food News that it had no comment.