Australia’s Noodle Box launches Asian Restaurant Concepts business

Posted by AFN Staff Writers on 17th February 2016

Noodle BoxAustralian-based Asian fast-food chain Noodle Box is restructuring its business through the establishment of a new parent company called Asian Restaurant Concepts (ARC).


ARC has been established after Noodle Box acquired competitor Wokinabox in October 2015.


CEO of Noodle Box, Ian Martin, will now become CEO of ARC, bringing with him years of experience in quick-service restaurant (QSR) companies including KFC, Gloria Jeans and Burger King in the United Kingdom.


Martin said Asian Restaurant Concepts will manage the growth of both Noodle Box and Wokinabox franchise networks.


“ARC develops and manages the growth of these franchise networks, successfully guiding profitable growth through the use of proven business models,” said Martin.


“We’re proud to be applying more than twenty years of knowledge and skill to support our growing network of franchise partners both here in Australia and internationally,” he stated.


Noodle Box is Australia’s largest noodle-based QSR franchise. ARC will be responsible for a total of 106 restaurants including two new Wokinabox stores which have opened in 2016 in South Australia. Several new Queensland Noodle Box restaurants are expected to open in 2016 and shops have recently been opened in Saudi Arabia.


Noodle Box was established in Australia in 1996 and Wokinabox was established in 2002.