Woolworths unveils ‘store renewal model’ at Sydney’s Warringah Mall

Posted by Ian Grinblat on 14th November 2016

Woolworths reopened its Warringah Mall store on 10 November 2016, in a first-time display of its new supermarket format.

Woolworths Format Development Director, Mr Rob McCartney, said that the redesign was the culmination of an exhaustive quest to understand what local shoppers were seeking.

“The store puts health at the heart of the shopping experience, encouraging customers to make healthier choices for themselves and their families,” said to Mr McCartney.

The reopened Warringah Mall store offers a more modern and convenient shopping experience and one of the country’s largest supermarket health offering.

Customers can select their own loose organic fruit and vegetables from Woolworths largest organics range with 26 bays in one aisle solely dedicated to healthy eating options including on-trend health foods and self-serve bulk foods and nuts. Other store features are:

  • Fresh, made-in-store sushi bar
  • Dedicated butcher cutting meat to customers’ specifications and offering spicing and seasoning
  • In-store bakery for fresh stone baked and flat breads
  • Cake shop offering customised cakes for all occasions
  • Cheese room offering more than 100 locally sourced Australian cheeses
  • Fruit and vegetable section with a marketplace feel

The new store is distinctly different to the Thomas Dux gourmet stores which Woolworths is currently pruning hard. Australian Food News previously reported on why that concept had not succeeded.

Warringah municipality stretches from Sydney’s northern beaches through French’s Forest to Kuring Gai Chase. The population is more than 90 per cent of Anglo-Celtic ancestry at a density of just 10.49 persons per hectare.

The area boasts middle to high household incomes with 30 per cent of households reporting a weekly income of AUD $2500 or more. A further 33 per cent of households report weekly income  from AUD $1000 to $2499.

More than 60 per cent of the population is under 50 years old and a further 21 per cent is aged between 50 and 70.

The new store renewal format of Woolworths is part of the grand plan for the renewal and expansion strategies outlined by Woolworths CEO Brad Banducci in a previous Australian Food News report. 

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