Introducing a new range of Taylor Made wines
Introducing Taylor Made, a uniquely crafted range of wines from Clare Valley winery Taylors. The new range features three distinct Australian varieties, tailored for today’s tastes.
The Taylor Made story begins with the Taylor family’s first foray into the wine industry. In the late 1950s, Bill Taylor and his brother founded the South Australian Wine Distributors, working with local wineries and co-ops to tailor a selection of world class Australian wines to pubs and restaurants throughout Sydney’s growing metropolitan area.
As their passion and knowledge for wine grew, the more it became clear to the Taylors that it was time to set out on their own path. Today, the Taylors are crafting wines of their own, with an approach to create powerful wines with great finesse, renowned around the world.
The new Taylor Made range includes three different varietals; a crisp, dry Pinot Noir Rosé; a tropical, layered and savoury Adelaide Hills Chardonnay made with French oak; and a dark, juicy and smooth Clare Valley Malbec made with American oak. The wholesale price for each variety is $85 a case (six-pack).
Each variety was selected for its unique flavours and broad appeal, while also presenting tremendous value for retailers and venues:
– Chardonnay is the third largest wine varietal in the country, worth $135 million and currently experiencing 1.2% value growth. Chardonnay is also the second most listed white wine varietal in the on premise, only marginally behind Sauvignon Blanc
– Rosé is currently worth $27.4 million nationally and experiencing 20.8% value growth, it is also the fourth largest contributor to value growth
– Malbec, while only worth $2.2 million, it is experiencing tremendous value growth at 31.8%
Only a limited run of each variety will be released this vintage, with distribution targeted specifically to the on premise and select independent retailers.
The design of the new range is a departure from Taylors’ more traditional packaging and prominently features the new Taylor Made brand and varietal in a black high gloss build on textured craft stock. The geometric seahorse is a nod to Taylors’ iconic three-seahorse emblem and is foiled with a light rose-copper finish. The label displays simple tastings notes on the front, giving wine drinkers a look at what to expect from each wine.
Third generation winemaker and Managing Director Mitchell Taylor said Taylor Made presents a fantastic opportunity to introduce new audiences to Taylors and to explore different varieties and styles.
“We are very excited to be launching Taylor Made this year. Every detail has been considered in the development of this range to capture the original story behind the start of our winery,” Mitchell said.
“This is the first time we’ve released a straight Malbec wine, and the winemaking team has worked hard to make sure it lives up to our standard for red wines. And with rosé and white wine drinking season just around the corner, the entire range will be a welcome addition to any wine list or bottle shop.”
The wines are currently available for pre-sell, with delivery taking place in early November.
A soft launch to the trade will begin in November, with point of sale materials available for independents. Tent cards, coasters and counter top blackboards available on request for the on premise. Speak to your Taylors Wines sales representative for more information about these materials.
High resolution lifestyle imagery and bottle shots available to download at: http://bit.ly/2fBQDmb
Visit Taylor Made on social: @taylormadewines
For trade enquiries, contact 1300 655 691
For media enquiries, images or samples please contact Taylors Wines:
Brian Olson, Communications Manager | t: 02 8585 3518 | m: 0403 670 822 | firstname.lastname@example.org
 Source: IRi Scan Data MAT 3.07.16
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