New strategy to increase Australian vegetable exports

Posted by Andrea Hogan on 1st February 2017

Horticulture Innovation Australia has released a new industry strategy which aims to increase the value of vegetable exports to $315 million by 2020.

This would be a 40 per cent increase on what is currently being exported out of Australia.

Horticulture Innovation Australia is a national research, development and marketing organisation for the Australian horticulture industry. The industry strategy has also been written in conjunction with vegetable industry representative group, AUSVEG.

Chief Executive of Horticulture Innovation Australia, John Llyod, said the Australian vegetable industry has a huge appetite for export growth and there is a lot of untapped potential.

“Horticulture Innovation Australia is working with growers and AUSVEG to do everything it can to drive this growth and develop a financially sustainable vegetable export sector,” he said.

Vegetables make up approximately five per cent of national export production for horticulture.

“With all the necessary mechanisms in place, the Australian vegetable industry could increase its exports by 40 per cent within four years, and close to double exports within the next decade,” Llyod said.

According to data from the Global Trade Atlas and the Australian Bureau of Statistics, Australia exported approximately 210, 000 tonnes of vegetables valued at AUD $227 million in the 2016 financial year.

The strategy hopes to increase the vegetables exported to 310, 000 tonnes by 2020.

AUSVEG National Manager of Export Development, Michael Coote, said the Australian vegetable industry has already invested significantly in export development.

“The development of these markets is critical to the long-term viability of the industry,” Coote said.

“The strategy will ensure vegetable exports are treated as a long-term channel to market by delivering industry-specific export training programs for growers, increasing the range of opportunities for growers to connect directly with overseas buyers and exploring product development and collaboration opportunities to determine the best products or business models for export success,” he said.


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