CCA signs responsible alcohol marketing code in Australia

Coca-Cola Amatil (CCA) has signed the Alcohol Beverages Responsible Alcohol Marketing Code (ABAC).
The ABAC is a code designed to regulate alcohol advertising and marketing within Australia. It is operated by a management committee which includes industry, advertising and government representatives.
Over 90 per cent of alcohol advertising in Australia is currently produced by signatories to the ABAC.
In becoming a signatory, CCA will commit to following the scheme, provide funding and will participate in the service for checking of proposed advertisements or packaging of products.
Chair of the ABAC Scheme, the Hon. Alan Ferguson, welcomed CCA’s decision to sign the ABAC.
“The involvement of Coca-Cola Amatil, a s a large manufacturer and distributor of alcohol products in Australia, was very much welcomed by the ABAC Management Committee,” he said.
CCA’s alcoholic beverage portfolio includes Jim Beam, Canadian Club, Yenda and Pressman’s.
Related articles
- CCAreview delivers list of new health focused products
- CCAconfident of return to earnings growth
- CCAsecures multi-million dollar Monster distribution
Sales in the juice market have dipped sharply over the past decade due to the growing con...
The Olympics may have been postponed, but the highest rated American single malt – Westward Wh...
Cosmic coloured Doritos, limited-edition Cheesecake Factory cakes and the great garlic bread recall ...
An internationally acclaimed neuroscientist says brainpower, rather than willpower, is the key to he...
A new Australian-owned brand of flavoured butter blends is now available in Woolworths supermarkets.
Australia is experiencing a garlic bread shortage due to a massive recall impacting Woolworths, Aldi...
Tatua Cooperative Dairy is a New Zealand-based independent co-operative dairy company. The company ...
A British airline is now offering in-flight food specially designed to improve the mood of its passe...